Sony XR-55X90L 55 inch TV 4K Ultra HD Smart TV

Elevate your living room visual experience with the high-performance Sony XR-55X90L 55 inch TV (X90L Series). Engineered for movie buffs, sports fans, and next-gen console gamers alike, this premium 55-inch display features Full Array LED backlighting coupled with Sony’s intelligent Cognitive Processor XR. By delivering deep contrast, peak brightness, and realistic color accuracy, the Sony XR-55X90L 55 inch TV creates a reference-grade cinema environment in your home.

Cognitive Processor XR & Full Array LED Local Dimming

At the core of the Sony XR-55X90L 55 inch TV is the groundbreaking Cognitive Processor XR, which understands how humans see and hear to cross-analyze images in real time. Paired with precise Full Array LED dimming zones, light is controlled individually across the panel to maximize contrast.

• XR Contrast Booster 10: Balances light output precisely across dark shadows and bright highlights, eliminating blooming while maintaining deep blacks.

• XR Triluminos Pro: Accesses a wide spectrum of over one billion shades, accurately reproducing subtle skin tones and natural color gradients.

• XR Clear Image & XR Motion Clarity: Intelligent upscaling reduces noise and blur, keeping high-speed action scenes and sports broadcasts crisp and fluid.

• Dynamic HDR Support: Fully decodes Dolby Vision, HDR10, and HLG formats to present films exactly as the director intended.

Acoustic Multi-Audio & Immersive Spatial Sound

Unmatched picture quality requires equal audio power. The Sony XR-55X90L 55 inch TV features Acoustic Multi-Audio with sound-positioning tweeters located along the sides of the frame. This design aligns audio output directly with the visual action on screen.

1. Dolby Atmos & DTS:X Decoding: Spatial audio processing wraps multi-dimensional sound around your entire seating arrangement.

2. Acoustic Center Sync: Connects with compatible Sony soundbars to turn the television panel itself into the primary center speaker channel.

3. Voice Zoom 2: Uses AI processing to detect human dialogue, raising speech clarity over loud sound effects and musical backgrounds.

Next-Gen 4K 120Hz Console Gaming Performance

Built to unlock the full potential of your PlayStation 5 or high-end gaming PC, the Sony XR-55X90L 55 inch TV comes equipped with high-bandwidth HDMI 2.1 ports supporting 4K resolution at 120 frames per second.

• Native 120Hz Panel & Low Input Lag: Delivers fluid frame rates and sub-8ms response times during fast-paced competitive gameplay.

• Variable Refresh Rate (VRR): Dynamically synchronizes frame rates to prevent screen tearing and image stuttering.

• Auto Low Latency Mode (ALLM): Automatically switches the display to game performance mode upon detecting an active console.

• Auto HDR Tone Mapping: Automatically configures optimal HDR visual settings during PS5 initial setup.

Google TV Hub & One Slate Seamless Edge Aesthetics

Powered by Google TV, the Sony XR-55X90L 55 inch TV brings together over 700,000 movies, TV episodes, and live channels across top apps like Netflix, YouTube, Prime Video, and Apple TV. Integrated hands-free Google Assistant lets you control playback, launch titles, or check weather forecasts using voice commands.

Featuring a sleek One Slate Seamless Edge bezel frame, the television maximizes active viewing area while blending seamlessly into modern room decor. Its versatile 2-way multi-position stand easily adjusts to fit narrower TV tables or elevate the display to fit a soundbar underneath.